We have to start at the beginning, as the track opens with WendyвЂ™s unconvincingly sassy declaration: вЂњ Are you ready for this? ZimzalaBIIIIM!вЂќ This is my new favorite battle cry. Zimzalabim isnвЂ™t as cloying as Really Bad BoyвЂ™s shrill vocal cacophony, but itвЂ™s not a by-the-numbers pop song either.

The songвЂ™s oddball title should have been my first clue that the girls werenвЂ™t done offending traditional musical sensibilities. And when it was announced that new single Zimzalabim (м§ђм‚ґлќјл№”) would be co-composed by Red Flavor producers Caesar & Loui, it seemed that we were steering in a big-chorused, populist direction. Given this, it wouldвЂ™ve made sense to return to a more straightforward release this summer. They were only the fifth idol group to ever perform in North Korea and the first SM Entertainment artist to perform since Shinhwa in North Korea in 15 years, all in part due to the ever-popular вЂњBad Boy.Red VelvetвЂ™s 2018 hit Really Bad Boy proved to be one of their most polarizing yet. The concert was considered an act of cultural diplomacy that was intended to be part of a wider diplomatic initiative between South Korea and North Korea. Red Velvet performed вЂњBad BoyвЂќ and вЂњRed FlavorвЂќ at the Spring is Coming concert at the East Pyongyang Grand Theatre in North Korea. вЂњBad BoyвЂќ was the groupвЂ™s first single to receive Platinum KMCA certification following its introduction in 2018. The previously promoted track вЂњPeek-a-BooвЂќ received two music show wins and was also nominated for end-of-year awards, as did the Perfect Velvet album, but did not win any awards either. And sadly, just like with the title track, The Perfect Red Velvet was nominated for вЂњAlbum of the YearвЂќ at the 2018 Mnet Asian Music Awards but did not win. Unfortunately вЂњBad BoyвЂќ did not take home any wins at the end of year awards, though it was nominated for вЂњSong Of The YearвЂќ and вЂњBest Dance Performance Female GroupвЂќ at the 2018 Mnet Asian Music Awards, вЂњBest Song AwardвЂќ at the 2018 Melon Music Awards, вЂњSong of the Month (January 2018)вЂќ at the 2019 Gaon Chart Music Awards, вЂњDigital Single Division Main AwardвЂќ at the 2019 Golden Disc Awards, and вЂњBest Pop SongвЂќ at the 2019 Korean Music Awards. 2 on the Gaon Weekly Digital Chart and Billboard World Digital Songs. вЂњBad BoyвЂќ would go on to win five music show wins, with one win on February 7 on Show Champion, two wins on M!COUNTDOWN on February 8 and February 15, a win on February 9 on Music Bank, and another win on February 11 on Inkigayo.

While there isnвЂ™t a real plot or hidden story in the video, the choreography and aesthetic sets definitely make this a music video to watch over and over again. The Music VideoДЄs mentioned above, The Perfect Red Velvet was all about capitalizing on their вЂњVelvetвЂќ persona after the success of вЂњPeek-a-Boo,вЂќ and boy did Red Velvet deliver with the music video for вЂњBad Boy.вЂќ This hiphop-influenced R&B and trap song features the girls in super sexy outfits, with soft pink pajamas, black athleisure wear paired with fishnets, and tight jeans, boots, and crop tops. An English version of вЂњBad BoyвЂќ was released as a bonus track on Summer Magic, the first Red Velvet track to be re-recorded in English. At the time of writing, the вЂњBad BoyвЂќ music video has 279 million views-100 million more than the music videos for вЂњRussian RouletteвЂќ and вЂњPeek-A-Boo,вЂќ the promoted track from Perfect Velvet. On January 29, 2018, Red Velvet released The Perfect Red Velvet, the repackage for 2017вЂ™s Perfect Velvet, and the music video for вЂњBad Boy.вЂќ Letting their вЂњVelvetвЂќ persona shine even brighter on the repackage, this comeback would go on to become a massive fan favorite.

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